About Us

About  Al Faraj

Founded in 1960 by the late businessman Hajj Faraj Amralla Abdulla Abdulrahim Karmustaji, Al Faraj General Trading has proudly served the sewing industry for over six decades. In 1968, we became an official distributor of Janome sewing machines — a global brand we continue to represent with pride and commitment to this day. In addition to Janome, we offer a wide range of other brands originating from Japan, Taiwan, Thailand, India, Korea, Italy, Argentina, and Turkey. Our long-standing legacy is built on quality, trust, and dedication to providing the best in sewing technology and customer service.

Our Legacy

Al Faraj General Trading traces its roots to a visionary entrepreneur, the late Hajj Faraj Amralla Abdulla Abdulrahim Karmustaji, born in 1925 into a family deeply entrenched in the world of business. His journey began in the 1940s, working alongside prominent merchants in Dubai before partnering with his two brothers to establish ventures of their own.

In the late 1940s, the three brothers moved to Oman, laying the foundation for their business expansion. Their entrepreneurial spirit soon led them to Saudi Arabia, where they opened a prominent trading establishment known as Karmustaji Store, located on King Khaled Street in Al Khobar—an area often referred to as the “Champs-Élysées of the Eastern Province.” Link

By the late 1960s, the brothers returned to Dubai, where they continued to grow their business across key commercial hubs of the city. They established a strong presence in locations such as Mansoor Tower in Baniyas Square (formerly Jamal Abdul Nasser Square), Bandar Taleb near the Grand Souq in Deira, and Souq Murshid, now known as the Grand Souq. Today, the Souq Murshid location remains a cornerstone of our operations today, proudly operating under the name Al Faraj General Trading.

The legacy of Hajj Faraj Amralla, who passed away on 14th July 2022, continues to inspire our commitment to excellence, tradition, and innovation in trade.